Is Wyoming China Ready?

(Photo Ron Richter ©)
(Photo Ron Richter ©)

In March, the Wyoming Office of Tourism sponsored a “China-Ready” workshop in Sheridan that included a presentation by China Luxury Advisors, a team of consultants who counsel luxury brands, tourism boards, destinations and retailers on their China consumer strategy.

Sheridan Travel and Tourism Executive Director Shawn Parker says that the region continues to see an influx of tourists from China.

Parker said one of the main reasons for the increase in Chinese tourists is because of China’s middle class, which he said is the largest middle class in the World.

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