Signs Point to 'Great Summer' for Tourism

All the signs have been pointing to a great summer for tourism in Sheridan.

Shawn Parker, who's executive director of Sheridan Travel and Tourism, said lodging taxes were up in May for the first time in over a year, and he's expecting August to be a huge month as a result of events such as the Sturgis rally, the MS bike ride coming up this weekend and the total solar eclipse on Aug. 21.

While Sheridan lies only in the partial eclipse path, Parker said he's hopeful that people will come to Sheridan before and after the eclipse. He said lodging will be cheaper in Sheridan, and he's hoping a lot of people will choose to save money by staying in Sheridan and driving down to the total eclipse area for the day.

Parker said he's hopeful that events such as the Dead Swede bike race, held for the first time this June, as well as the Sheridan-WYO Rodeo helped boost tourist numbers for June and July.

Parker said the Dead Swede race brought 165 participants to Sheridan. He said 50 people coming for that would have been a great success. He said events are changing the ability to market Sheridan and sell Sheridan to tourists.

He said when the experience of northern Wyoming is tethered to an event, that really seems to bring out people in big numbers.

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