Down Year for Wyoming Tourism

STT Executive Director Shawn Parker (Photo Ron Richter ©)
STT Executive Director Shawn Parker (Photo Ron Richter ©)

The Sheridan City Council at a study session Monday, were presented with a year end report on the state and local tourism industry. Sheridan Media’s Ron Richter has the details.


Aside from Park and Teton Counties, Wyoming’s travel and tourism economy experienced a down year for fiscal year 2016-2017. Sheridan Travel and Tourism Executive Director Shawn Parker told the Council that Sheridan’s lodging tax revenue is down about 10 percent from last year, however, there’s the potential to lower that percentage as the numbers for June have yet to be factored in. Parker said that there are numerous reasons for the lower than usual numbers.

Parker said that Sheridan County has fared much better than neighboring Campbell and Natrona Counties. He said that he anticipates a very strong summer season ahead for Sheridan County, as they’ve refocused their marketing efforts on the local historical attractions, ranching legacy and western culture with the goal of capturing more of the road-trip market. And as Sheridan Media previously reported, officials hope to expand the lodging tax county-wide if approved next year by Sheridan County voters.

Parker said that if approved by voters next year, the county wide collections would begin in July of 2019.

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