City Allocates Funds for Tri-Cities Marketing Initiative

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Buffalo Mayor Randy Dyess
Buffalo Mayor Randy Dyess

The City of Sheridan has joined forces with Buffalo and Gillette in an effort to market northeast Wyoming. Sheridan Media's Ron Richter has the details.

The Sheridan City Council approved $10,000 that will be used in conjunction with funds from Buffalo and Gillette as part of the Tri-Cities Marketing Initiative. The Wyoming Business Council recommended that the three municipalities band together to market northeastern Wyoming with the goal of attracting businesses to the region. Buffalo Mayor Randy Dyess addressed the City Council Monday night regarding the initiative.

Council President John Heath said that the initiative is one that has the possibility to impact future generations.

The funds allocated by the City will be combined with funding from Gillette and Buffalo to hire Janet Ady of Ady Voltedge Consulting to visit each of the communities to evaluate and determine the common strengths that could be used in a cooperative marketing strategy. The City's $10,000 allocation comes from the Economic Development Contingency Funds through the one-cent optional sales tax.

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