In the 1980's, Gay was a member of the sales team at KROE AM/FM. After that, she became Assistant General Manager for a Buffalo radio station for 11 years. After a brief nervous breakdown (you have to be insane to work in this business), she returned to sales at Sheridan Media in 1998. Gay holds a Certified MRM degree in radio. Gay's marketing specialty is positioning: bringing all of the various elements of radio advertising together in the most effective manner to get results. When not thinking about radio, Gay spends time on her ranch taking care of her horses and dogs.