Sheridan has been featured in AAA magazine's 2011 summer traveler's companion, detailing sites to see, places to eat, and other community attractions for readers nationwide. Executive Director for Sheridan Travel and Tourism, Penny Becker, says that whenever Sheridan gets this kind of coverage it's great for
The article includes things like this week's Sheridan WYO Rodeo, the Don King Museum and the Big Horn Polo Club, just to name a few. Also, it gives popular restaurant attractions such as Remingtons at the Powder Horn and the Black Tooth Brewing Company. Becker added that their office has heard plenty of questions and interest from tourists who have seen the article.