The 26th annual Polar Bear Plunge took place New Year's Day at Lake DeSmet, with an estimated 75 people taking the plunge.
A crowd of probably three times that many were content to bundle up, watch the happenings and just shake their heads in amazement.
The plunge seems to grow in size every year, with a few more participants each year than the last. Many come back year after year, although some can't really say why.
Gary Senier of Story said this was his 10th or 11th year doing the plunge.
He answered the million-dollar question... “why do this?”
After jumping in the lake, Senier said, “It was just as bad as I thought it would be.” But added that it was indeed, fun.
T-shirts were available for purchase at the plunge, with proceeds going to help the St. Francis Animal Shelter in Buffalo.
According to volunteers with the shelter, they sold 58 of the 60 shirts available at the plunge.