Travel & Tourism: Positive Despite Economy

Sheridan Travel & Tourism Executive Director Penny Becker
Sheridan Travel & Tourism Executive Director Penny Becker

The 2011 summer tourist season is upon us, and Sheridan Travel & Tourism staff and volunteers continue to work hard to bring valuable dollars into the community through the second largest economic contributor in the state.

STT Executive Director, Penny Becker indicates that Sheridan County has been busy so far.

It is not City or County tax dollars that pay for the salaries that work to bring tourism dollars here; it all comes from the Lodging Tax, Becker reminds us.

This past year, Becker says, $86.4 million in tourism dollars was spent in Sheridan County, thanks to the majority of STT's budget going directly to marketing Sheridan to the rest of the country and overseas.

Along with the variety of advertising methods, the STT website is used to market year-round sweepstakes vacation packages with community partners; interactive mapping and itinerary planning; and a community-shared calendar.

Becker says that the public is always welcome to stop by the STT office to learn about what is happening with tourism industry in Sheridan County. We have also provided a link to their website via ours at sheridanmedia.com

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