Tips Were Tops At Chamber Lunch -- To hear the broadcast --
Five experts. Five tips. Five minutes. This was the premise set for Wednesday's Chamber luncheon at the Holiday Inn in Sheridan.
Answering the challenge were chamber members Cody Sinclair, Melissa Butcher, Mark Thoney, Susan Ponce and Josh Law.
Sinclair, who works for the Sheridan school district, kicked off the program by offering a tip on hiring practices. He said the most important element in making the right choice is reference checks.
Butcher of PB Communications was next. She talked about the wasted time spent dealing with emails. Her tip was keep your inbox at zero by moving emails as they come in, to folders, like processed for those dealt with, and pending for those that need attention.
Thoney of Wyolution said “go paperless.” His primary tip to achieve that goal was to create a master document with all crucial information then copy it to a hard drive for storage in a bank safety deposit box.
Ponce of DA Davidson financial consultants offered small business retirement solutions. She said design a plan, then always pay yourself first, know what you own and why, and make sure you work with people who are experts in their field.
Josh Law of Flood Marketing said whatever you decide to do to market your business, do it well. Whether you use a website or social media, like Facebook, don't do it halfway. He said, get online to see what's right for you, make sure your page is well designed and has all the important information and come up with really good content.
Then keep it fresh. Set aside two hours a week dedicated to working on your web present or Facebook account. He said 19,000 people here in Sheridan are on Facebook, which equals a marketing audience of about 70 percent.
The information from all five was delivered in record time over a holiday style meal of turkey, mashed potatoes and gravy. So everyone went back to work well fed and just, maybe, a little bit smarter.