SHS Bronc Pink Day to Raise Money for Welch Cancer Center

The window display case in the hallway of Sheridan High School shows the work students have done as part of the marketing campaign for Bronc Pink Day. The shirt in the photo will be on sale at SHS starting on Monday for $10 with all proceeds going to support the Welch Cancer Center. (photo from Kathleen Pilch)
The window display case in the hallway of Sheridan High School shows the work students have done as part of the marketing campaign for Bronc Pink Day. The shirt in the photo will be on sale at SHS starting on Monday for $10 with all proceeds going to support the Welch Cancer Center. (photo from Kathleen Pilch)

Last year, Sheridan High School's inaugural Bronc Pink Day raised more than $1,600 for breast cancer research which was then donated to Sheridan Memorial Hospital.

Next Friday, they will be selling t-shirts again, encouraging all students and staff to wear pink to school on Friday, September 23rd.

Kathleen Pilch's Marketing class has organized the fundraiser again this year. Senior at Sheridan High School and Marketing student, Noelle Golinvaux, tells us about Bronc Pink Day.

On the shirts will be this year's slogan: 'Are you All In - Pink?'. In-line with the Bronc football's slogan for this year -- Are You All In? -- students have worked with coach Don Julian so that Bronc football players will wear the shirts to school on Friday instead of their jerseys, like they would normally do before a game.

The goal that students came up with for this year is 500 t-shirts sold and $2,000 raised. Also this year, all funds raised will go to the new Welch Cancer Center.

Hospital Foundation Director Ada Kirven, along with Wellness Coordinator Teddy Araas, spoke to the marketing class about the Welch Cancer Center and efforts to improve the fight against cancer in Sheridan. The hospital has adopted Bronc Pink day as part of their activities for Breast Cancer Awareness Month that will take place in October.

Students in the marketing class have made flyers, created a window with t-shirts on display at the high school, and planned the entire campaign as their beginning-of-the-semester project.

Mrs. Pilch said that she wanted them to do a hands-on project at the beginning of the semester so they would have something to look back on when learning marketing concepts throughout the class.

This year, shirts will be black and pink instead of last year's white and pink. The class will sell shirts to anyone in Sheridan who wants to purchase one, asking folks to wear the shirt during the day Friday and then to the game Friday night. They would also like to offer shirts to elementary and junior high school students so they can participate as well.

The Broncs will host Rock Springs for the third home game at Homer Scott Stadium.

The Health Nut
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