It's been a busy week for Penny Becker, Director of Sheridan Travel & Tourism. She explains.
The three groups were from Italy, Austria and France. The most extensive visit was from the French, with whom, Penny says, she's been working over the past seven months to arrange filming for a travel documentary of the area.
Becker says two Italian writers were here to write about a motorcycle tour they were taking through the Big Horn Mountains for an article they were researching for the Italian magazine, Mototurismo.
Then on Wednesday, she tells us, the Austrians hit town.
Becker anticipates that the tour operators will send their clients here, which ultimately is the goal for Sheridan Travel and Tourism, looking to bring people to Sheridan.