The manner in which staffers of the Sheridan Travel and Tourism organization promote the area has changed a bit since the Sheridan Chamber of Commerce moved its offices from the visitor’s center on Fifth Street to downtown.
Director Shawn Buckley, who’s been with Travel and Tourism for about a year and a half, said he’s now manning the information desk, too. And that, in itself, has provided new opportunities for promotion. He talked about the change during a recent interview on the Public Pulse news talk show, then shared a brief story about his encounter with a visitor.
He said it was Yellowstone that had peaked the visitor’s interest, but after talking with him, he was able to tell the man about other places to explore, nearby. Before the chamber moved, Buckley said, they didn’t have much personal contact with the visitors because chamber staffers took on that role. So, he said, this has been a nice change in the way they do business. After all, he said, a lot of people pass through – about 100,000 visitors a year.
So, now that they have a more direct visitor audience, by default, he said they’re learning more about how they’re hitting the market and what visitors are looking for. Through the exchanges, he said, they’ve learned how they measure up against other visitor centers in the state and through that have learned they need to beef-up their displays and add more ways to showcase the area, in order to entice people to stay in Sheridan, just a little longer.