The Department of Workforce Services’ effort to improve quality child care in Wyoming seems to be having an impact based on a recent study of its statewide awareness campaign.
This summer, the Department conducted a study to gauge awareness, understanding and effectiveness of the program with parents and child care providers. Surveys and focus groups revealed that the program’s eye-catching advertisements and communications pieces have established strong awareness among parents.
Wyoming Department of Workforce Services Director Joan Evans comments on some of what the study produced.
Founded in 2007, the WY Quality Counts program aims to raise awareness about why quality child care matters for Wyoming’s children and their families.
The program is funded by the Wyoming State Legislature. The program also provides scholarships, grants and training to Wyoming’s early childhood industry.