Is nine years of age too early for parents to talk to their children about drinking? According to community prevention specialist with the Wyoming Prevention Management Organization, Thom Gabrukiewicz, research shows that's the age when positive associations about alcohol begin to develop.
Gabrukiewicz says a study conducted by the Wyoming Department of Health demonstrated that 23 percent of Wyoming's high school students had their first drink before the age of 13. He says many things, from commercials to the behavior of parents themselves, helps to shape those associations from an early age.
Wyoming's First Lady, Carol Mead, recently began her "Talk Early and Often" campaign spanning formats that Gabrukiewicz points to as influential to young people and their parents - television, radio and online. And he says the ads don't pull any punches.
For information on how alcohol affects the developing brain, tips for parents, to share your story or to learn more about the campaign, visit www.talkearlyandoften.org.